2024 Most Affordable Online Masters in Marketing

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Marketing has become an essential component of business success, and many professionals seek to advance their careers by pursuing a master’s degree in this field. However, the cost of obtaining a graduate degree can be prohibitive for many students. Fortunately, there are affordable options for those looking to pursue an online master’s degree in marketing. In this article, we will provide a comprehensive ranking of the most affordable online master’s programs in marketing, based on our rigorous methodology.

CollegeRanker is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Methodology

To develop this ranking, we analyzed data from the National Center for Education Statistics (NCES) and reviewed each school’s website to determine the cost of tuition and fees for their online master’s in marketing program. We then ranked the schools based on the total cost of attendance for the program, including tuition, fees, and any additional expenses.

We also considered each school’s accreditation status, curriculum, and faculty qualifications to ensure that the programs on our list meet the highest standards of academic quality. Additionally, we reviewed student feedback and graduation rates to gain a better understanding of the student experience at each institution.

Our methodology ensures that the rankings are objective and unbiased, providing prospective students with the most accurate and reliable information to make informed decisions about their education.

About Our Ranking

This article presents a ranking of the most affordable online master’s programs in marketing, based on our rigorous methodology. We provide detailed information on each school’s cost of attendance, accreditation status, curriculum, faculty qualifications, student feedback, and graduation rates. Our rankings will help prospective students find the most affordable and high-quality online master’s programs in marketing that meet their academic and professional goals.

Whether you are a marketing professional seeking to advance your career or a recent graduate looking to start a career in this field, our rankings will help you find the best online master’s programs in marketing. We hope that this article will serve as a valuable resource for students as they navigate the complex landscape of graduate education in marketing.

1

Texas Tech University

Graduate Tuition

$6,804

Location

Lubbock, Texas,

Texas Tech University offers a robust Online Master of Science in Marketing designed for professionals seeking advanced expertise in marketing strategy, analytics, and leadership. This flexible program is ideal for individuals looking to enhance their careers without disrupting their professional lives. It can be completed entirely online, allowing students to balance their studies with work and personal commitments.

The program is structured to provide a comprehensive understanding of marketing principles, with a focus on digital marketing, consumer behavior, brand management, and marketing analytics. Students will gain critical skills in data-driven decision-making, strategic planning, and the application of cutting-edge marketing technologies. The curriculum is designed to equip graduates with the knowledge and tools needed to succeed in today’s fast-evolving digital landscape.

Courses are taught by faculty members with real-world experience and academic expertise, ensuring a high-quality education. The online format allows students to engage in interactive learning experiences, collaborate with peers, and benefit from personalized instruction. Graduates of the program are well-prepared for leadership roles in marketing, brand management, market research, digital marketing, and other related fields.

Texas Tech University’s Online Master’s in Marketing program offers the flexibility to tailor the learning experience to individual career goals. It is an excellent choice for professionals seeking to advance their marketing careers or transition into new areas of marketing practice.

2

University of Alabama

Graduate Tuition

$7,140

Location

Tuscaloosa, Alabama

The Online Master of Science in Marketing program at the University of Alabama is designed for professionals seeking to enhance their marketing expertise through a flexible, innovative curriculum. This fully online program allows students to balance their studies with their career and personal commitments while gaining the skills needed to succeed in today’s dynamic marketing environment.

The program focuses on key areas such as marketing strategy, consumer behavior, digital marketing, brand management, and data analytics. Students will develop a deep understanding of how to effectively reach and engage customers, leverage technology to optimize marketing efforts, and use data to make informed decisions. Through a combination of theoretical knowledge and practical application, graduates are well-prepared to take on leadership roles in a wide range of industries.

The University of Alabama’s online format ensures a highly interactive learning experience, with opportunities to collaborate with classmates, participate in real-world projects, and receive personalized support from experienced faculty members. The program is designed to be completed in as little as 12 months, offering both full-time and part-time enrollment options to suit different schedules.

Graduates of the Online Master’s in Marketing from the University of Alabama are equipped with the advanced skills and knowledge needed to thrive in various marketing positions, including digital marketing manager, brand strategist, marketing analyst, and more. The program’s flexibility, coupled with a comprehensive curriculum, makes it a great choice for those looking to advance their careers in the marketing field.

3

University of Kansas

Graduate Tuition

$7,500

Location

Lawrence, Kansas

The Online Master of Science in Marketing program at the University of Kansas is a highly flexible, rigorous graduate degree designed for professionals who want to advance their careers in the fast-evolving field of marketing. This 100% online program allows students to gain deep insights into marketing strategy, consumer behavior, digital marketing, analytics, and brand management, all while accommodating their work schedules.

The curriculum is built to provide a comprehensive understanding of marketing principles and cutting-edge techniques in digital marketing, data analysis, and consumer behavior. Students will learn to craft effective marketing strategies, use data to inform decisions, and leverage digital tools to drive business success. The program emphasizes practical, hands-on learning and real-world applications, preparing graduates to meet the challenges of modern marketing environments.

The University of Kansas offers a flexible learning experience, with both full-time and part-time enrollment options. Students have the opportunity to engage with faculty who are experts in the field and collaborate with peers across various industries. The program also includes a strong focus on ethical marketing practices and leadership skills, equipping students to excel in senior marketing roles.

Graduates of the Online MS in Marketing from the University of Kansas are well-equipped to take on leadership positions in marketing, advertising, brand management, and digital marketing. The program’s flexible format and comprehensive curriculum make it an excellent choice for those seeking to deepen their marketing expertise and accelerate their career growth.

4

Arizona State University

Graduate Tuition

$8,512

Location

Tempe, Arizona

The Online Master of Science in Marketing program at Arizona State University (ASU) is designed for professionals seeking to deepen their marketing expertise while enjoying the flexibility of an entirely online format. This innovative program is perfect for those looking to enhance their skills in marketing strategy, digital marketing, consumer behavior, and data analytics without disrupting their careers.

ASU’s program focuses on both foundational marketing principles and advanced strategies, with a strong emphasis on the latest trends in digital marketing, social media, branding, and marketing analytics. Students will learn how to develop data-driven marketing strategies, analyze consumer insights, and leverage emerging technologies to drive brand success in a highly competitive landscape. The curriculum is crafted to blend theory with real-world applications, preparing graduates to tackle the challenges of a rapidly evolving marketing environment.

The online format at ASU offers flexibility, allowing students to complete the program at their own pace while benefiting from interactive learning experiences. Students can collaborate with peers and faculty through virtual platforms, participate in industry-relevant case studies, and access personalized guidance from experienced instructors. With options for full-time or part-time study, the program is designed to accommodate a wide range of professional schedules.

Graduates of the Online Master’s in Marketing from Arizona State University are well-equipped to pursue leadership positions in various marketing domains, including brand management, digital marketing, advertising, and market research. ASU’s program is a top choice for those seeking to advance their careers and thrive in the dynamic world of marketing.

5

Edinboro University of Pennsylvania

Graduate Tuition

$8,520

Location

Edinboro, Pennsylvania

The Online Master of Science in Marketing program at Edinboro University of Pennsylvania offers a flexible and comprehensive curriculum designed to equip students with the skills needed to excel in today’s competitive marketing landscape. This program is ideal for working professionals who want to advance their careers in marketing without the need to relocate or sacrifice their current employment.

Edinboro’s program emphasizes practical marketing strategies, consumer behavior, digital marketing, and analytics, providing students with a solid foundation in both traditional and modern marketing techniques. The curriculum is designed to help students develop strategic thinking, data-driven decision-making skills, and an understanding of the latest marketing technologies, preparing them to tackle the complex challenges faced by marketing professionals today.

The fully online format allows students to engage in coursework at their own pace, making it possible to balance professional, personal, and academic commitments. The program features interactive learning opportunities, collaborative projects, and access to expert faculty who bring real-world experience to the classroom.

Graduates of the Online Master’s in Marketing from Edinboro University are prepared for a variety of marketing leadership roles, including positions in brand management, digital marketing, market research, and advertising. The program’s focus on both strategic and practical aspects of marketing makes it a great choice for professionals seeking to elevate their careers in a rapidly evolving field.

6

Lindenwood University

Graduate Tuition

$8,910

Location

St. Charles, Missouri

The Online Master of Science in Marketing program at Lindenwood University is designed to provide students with the advanced skills and strategic insights needed to excel in today’s fast-paced, data-driven marketing environment. This program is ideal for working professionals who seek to enhance their marketing expertise while enjoying the flexibility of an online learning format.

Lindenwood’s program focuses on essential areas of marketing, including digital marketing, consumer behavior, brand management, market research, and marketing analytics. The curriculum combines theoretical knowledge with practical applications, enabling students to develop a deep understanding of marketing principles while learning to apply them to real-world business challenges. Students will gain valuable skills in strategic marketing planning, digital media, social media marketing, and data analysis, equipping them to lead marketing initiatives in a variety of industries.

The fully online format allows students to work at their own pace, offering both full-time and part-time study options. This flexibility makes it easier for students to balance their professional, academic, and personal commitments. Lindenwood’s faculty consists of experienced professionals and scholars who bring practical industry insights to the classroom, providing students with a high-quality educational experience.

Graduates of the Online Master’s in Marketing program from Lindenwood University are well-prepared to take on leadership roles in marketing management, digital marketing, brand strategy, and market research. With a focus on innovation, strategic thinking, and analytics, this program offers students the tools and knowledge they need to advance their careers in the competitive field of marketing.

7

Hope International University

Graduate Tuition

$8,925

Location

Fullerton, California

The Online Master of Science in Marketing program at Hope International University is designed for professionals seeking to elevate their careers in marketing with a flexible, comprehensive, and faith-integrated approach. This fully online program provides students with the knowledge and skills needed to thrive in a rapidly evolving marketing landscape, while also focusing on ethical decision-making and leadership grounded in Christian values.

The curriculum covers a wide range of marketing topics, including strategic marketing, consumer behavior, digital marketing, brand management, and market research. Students will gain an in-depth understanding of both traditional marketing principles and the latest digital marketing trends, enabling them to develop innovative marketing strategies that drive business success. The program also emphasizes data-driven decision-making, allowing students to leverage analytics to optimize marketing efforts and improve customer engagement.

Hope International University’s online format offers flexibility for working professionals, allowing them to complete coursework at their own pace while balancing their personal and professional lives. The program fosters interactive learning through online discussions, collaborative projects, and direct access to faculty members who are experienced industry professionals and scholars.

Graduates of the Online Master’s in Marketing from Hope International University are well-equipped to take on leadership roles in a variety of industries, including digital marketing, brand management, marketing research, and corporate communications. With a focus on both professional excellence and ethical leadership, this program offers a distinctive approach to advancing marketing careers.

8

Colorado State University Global

Graduate Tuition

$9,000

Location

Aurora, Colorado

The Online Master of Science in Marketing program at Colorado State University Global is designed to provide students with the advanced marketing knowledge and skills needed to succeed in the fast-paced, ever-changing global marketplace. This fully online program offers flexibility, allowing working professionals to earn their degree while maintaining their career and personal commitments.

The curriculum covers a broad spectrum of marketing topics, including strategic marketing, digital marketing, branding, consumer behavior, and marketing analytics. Students will develop a deep understanding of the latest marketing trends and technologies, gaining the expertise to craft data-driven strategies, optimize marketing campaigns, and make informed decisions that drive business growth. The program emphasizes the integration of digital tools and platforms, preparing students for the increasingly digital nature of today’s marketing landscape.

CSU Global’s online format is designed to be highly interactive, with opportunities for students to collaborate with peers, engage in real-world projects, and learn from experienced faculty members. Students can tailor the program to their career goals with a flexible schedule, as the degree can be completed entirely online at their own pace.

Graduates of the Online Master’s in Marketing program from Colorado State University Global are well-prepared for leadership roles in marketing, advertising, brand management, market research, and digital marketing. With a strong foundation in both traditional marketing principles and the latest digital strategies, this program provides the knowledge and skills necessary to thrive in a competitive global marketing environment.

9

Arkansas State University

Graduate Tuition

$9,510

Location

Jonesboro, Arkansas

The Online Master of Science in Marketing program at Arkansas State University is designed for professionals seeking to enhance their marketing expertise and advance their careers in a rapidly evolving digital landscape. This fully online program offers flexibility, allowing students to balance their education with personal and professional commitments while gaining advanced knowledge in key areas of marketing.

The curriculum focuses on critical marketing topics such as strategic marketing, consumer behavior, digital marketing, brand management, and marketing analytics. Students will develop a solid foundation in both traditional marketing principles and the latest digital marketing strategies, enabling them to make data-driven decisions, optimize marketing campaigns, and create impactful brand strategies. The program also emphasizes the importance of ethical marketing practices and leadership in the business world.

The online format at Arkansas State University provides students with the opportunity to engage in interactive coursework, collaborate with peers, and learn from experienced faculty members who bring real-world insights into the classroom. Students can complete the program at their own pace, with both full-time and part-time options available to suit different schedules.

Graduates of the Online Master’s in Marketing from Arkansas State University are prepared for leadership roles in various marketing fields, including digital marketing, market research, brand management, and advertising. The program equips students with the skills, knowledge, and practical experience needed to excel in the competitive marketing industry and take on senior marketing positions.

10

University of Mississippi

Graduate Tuition

$9,720

Location

Oxford, Mississippi

The Online Master of Business Administration with a concentration in Marketing at the University of Mississippi is designed for professionals looking to advance their careers in the dynamic field of marketing while maintaining the flexibility to balance work and personal commitments. This fully online program provides students with a deep understanding of marketing strategies, consumer behavior, digital marketing, and analytics, all through a convenient online format.

The curriculum combines business administration fundamentals with specialized marketing coursework, equipping students with a comprehensive understanding of how to create and implement effective marketing strategies across various industries. Key areas of study include strategic marketing, brand management, market research, digital marketing, and marketing analytics, enabling students to develop data-driven marketing solutions that drive business growth.

The University of Mississippi’s online program offers a highly interactive learning experience, where students can engage with peers and faculty, collaborate on real-world projects, and apply theoretical knowledge to practical marketing challenges. Students benefit from personalized support and mentorship from experienced faculty members who bring industry expertise to the classroom.

Graduates of the Online MBA with a Marketing concentration from the University of Mississippi are prepared for leadership roles in a variety of marketing-related fields, including digital marketing, brand management, market research, and advertising. The program’s flexible format, combined with a rigorous and comprehensive curriculum, makes it an excellent choice for those seeking to advance their careers and succeed in the evolving marketing landscape.

11

Bellevue University

Graduate Tuition

$10,530

Location

Bellevue, Nebraska

The Online Master of Science in Marketing program at Bellevue University is designed for professionals who want to advance their careers in marketing through a flexible, industry-focused curriculum. This fully online program allows students to gain deep insights into the latest marketing strategies, trends, and technologies, while maintaining the flexibility to balance their studies with work and personal commitments.

The curriculum covers a wide range of marketing topics, including digital marketing, marketing research, consumer behavior, brand management, and strategic marketing. Students will learn how to craft effective marketing strategies, leverage digital tools and analytics, and create campaigns that drive business success. The program places a strong emphasis on practical application, ensuring that students not only gain theoretical knowledge but also develop the hands-on skills needed to navigate the modern marketing landscape.

Bellevue University’s online format offers students the flexibility to study at their own pace, with both full-time and part-time enrollment options available. The program’s interactive approach encourages collaboration with peers and faculty, fostering a supportive learning community that prepares students for leadership roles in marketing.

Graduates of the Online Master’s in Marketing from Bellevue University are well-equipped to take on advanced roles in areas such as digital marketing, brand management, market research, and advertising. With a strong focus on real-world marketing applications, this program helps students build the skills necessary to thrive in today’s competitive marketing environment.

12

Purdue University – Main Campus

Graduate Tuition

$11,268

Location

West Lafayette, Indiana

The Online Master of Science in Marketing program at Purdue University – Main Campus offers an advanced, flexible education designed for professionals aiming to enhance their careers in marketing. This program, offered by Purdue’s highly regarded Krannert School of Management, is tailored to meet the needs of busy individuals seeking to develop advanced marketing skills while maintaining their professional responsibilities.

The curriculum provides a comprehensive understanding of marketing fundamentals, with a particular focus on data-driven decision-making, digital marketing strategies, consumer behavior, and brand management. Students will gain expertise in using marketing analytics to optimize campaigns, as well as how to leverage emerging technologies to stay ahead in the ever-evolving marketing field. Courses cover topics such as digital marketing strategy, customer insights, pricing strategy, and global marketing, equipping students with the tools to develop innovative and effective marketing strategies for businesses across industries.

Purdue’s online program is designed with flexibility in mind, offering students the ability to complete their studies on their own schedule. The program combines self-paced learning with opportunities for virtual interaction, enabling students to collaborate with peers and faculty while learning from world-class professors. Additionally, the program emphasizes leadership skills and ethical decision-making, which are critical in today’s complex marketing environment.

Graduates of the Online Master’s in Marketing from Purdue University are well-prepared for leadership roles in various marketing domains, including digital marketing, marketing strategy, brand management, and market research. With its rigorous curriculum, real-world applications, and flexible delivery, this program provides an excellent opportunity for those looking to advance their marketing careers.

13

Southern New Hampshire University Online

Graduate Tuition

$11,286

Location

Manchester, New Hampshire

The Online Master of Science in Marketing program at Southern New Hampshire University (SNHU) is designed for professionals seeking to advance their careers in marketing through a flexible, innovative, and career-focused curriculum. Offered in an entirely online format, this program allows students to earn their degree while balancing work, life, and personal commitments.

SNHU’s program emphasizes both the strategic and tactical aspects of marketing, covering key topics such as digital marketing, consumer behavior, market research, brand management, and marketing analytics. Students will learn how to develop and execute data-driven marketing strategies, leverage digital platforms, and engage with consumers in meaningful ways across various channels. The curriculum also focuses on ethical marketing practices, preparing students to make responsible decisions in a dynamic business environment.

The program is structured to offer flexibility and convenience, allowing students to study at their own pace. With asynchronous coursework, students can complete assignments and engage in discussions on their own schedule, while still benefiting from a supportive online community. Additionally, SNHU’s experienced faculty members bring real-world industry insights, helping students apply classroom knowledge to real-world marketing challenges.

Graduates of the Online Master’s in Marketing from Southern New Hampshire University are well-prepared to pursue leadership roles in various areas of marketing, including digital marketing, brand management, market research, and advertising. The program’s practical approach, combined with its focus on data analytics and digital strategies, ensures that graduates are equipped with the skills needed to thrive in today’s competitive marketing landscape.

14

University of Maryland Global Campus

Graduate Tuition

$11,862

Location

Adelphi, Maryland

The Online Master of Science in Marketing program at University of Maryland Global Campus (UMGC) is designed for professionals who want to advance their marketing expertise in a flexible, dynamic, and globally-focused environment. This program offers students the opportunity to gain in-depth knowledge of marketing strategies, consumer behavior, and digital marketing, with a focus on data-driven decision-making and global market trends.

The curriculum covers a wide range of marketing topics, including digital marketing, brand management, market research, consumer psychology, and marketing analytics. Students will learn how to craft and implement effective marketing strategies, leveraging the latest tools and technologies to optimize campaigns and reach target audiences. The program emphasizes practical, real-world applications, ensuring that students can immediately apply their learning to their careers.

UMGC’s online format offers flexibility, allowing students to complete their coursework at their own pace, making it ideal for working professionals. The program incorporates interactive online learning experiences, providing opportunities for students to collaborate with peers, engage in case studies, and receive guidance from experienced faculty members who bring industry expertise into the classroom.

Graduates of the Online Master’s in Marketing from UMGC are well-prepared for leadership roles in marketing management, digital marketing, brand strategy, market research, and analytics. With a focus on global marketing, strategic thinking, and digital tools, this program equips students with the skills and knowledge necessary to succeed in an ever-evolving marketing landscape.

15

West Virginia University

Graduate Tuition

$12,300

Location

Morgantown, West Virginia

The Online Master of Science in Marketing program at West Virginia University (WVU) is designed to provide students with a comprehensive, data-driven education in marketing that prepares them for leadership roles in the dynamic, rapidly evolving field. The fully online format offers the flexibility working professionals need while delivering a rigorous curriculum that equips students with both strategic and tactical marketing expertise.

The program covers essential marketing topics, including digital marketing, consumer behavior, market research, branding, and marketing analytics. Students will learn to develop and implement effective marketing strategies, use data and analytics to drive decisions, and create digital campaigns that engage customers across multiple platforms. The curriculum also places a strong emphasis on innovation, customer-centric marketing, and the ethical considerations that are crucial in today’s business environment.

WVU’s online program offers flexibility with asynchronous courses, allowing students to complete their studies on their own time while still benefiting from collaboration with classmates and faculty. The program is designed to accommodate the needs of busy professionals and provide a supportive learning community through interactive tools and resources.

Graduates of the Online Master’s in Marketing from West Virginia University are well-equipped to take on leadership roles in a variety of marketing-related fields, including digital marketing, brand management, marketing analytics, and market research. With a focus on practical application and the latest industry trends, this program offers the knowledge and skills necessary to excel in the competitive marketing industry.

16

Liberty University

Graduate Tuition

$12,430

Location

Lynchburg, Virginia

The Online Master of Science in Marketing program at Liberty University is designed for professionals who are looking to advance their careers in marketing with a flexible, Christian-centered approach. This fully online program combines advanced marketing theory with practical application, equipping students with the tools to lead successful marketing campaigns while integrating ethical decision-making rooted in Christian values.

The curriculum covers essential areas such as strategic marketing, digital marketing, consumer behavior, market research, and branding. Students will gain expertise in developing and implementing marketing strategies across various industries, utilizing both traditional and digital marketing techniques. The program emphasizes the use of analytics to drive marketing decisions, ensuring that graduates can create data-driven strategies to optimize campaigns and improve customer engagement.

Liberty University’s online format offers flexibility, allowing students to complete their coursework from anywhere and at their own pace. The program encourages collaboration with peers, offering interactive discussions and group projects that simulate real-world marketing scenarios. Additionally, students benefit from the guidance of faculty members who are experienced professionals in the marketing field and who incorporate a faith-based perspective into their teaching.

Graduates of the Online Master’s in Marketing from Liberty University are prepared for leadership roles in various marketing disciplines, including digital marketing, brand management, marketing research, and advertising. With a focus on ethical leadership and a comprehensive understanding of modern marketing strategies, this program provides the knowledge and skills necessary for success in today’s competitive marketing landscape.

17

Marist College

Graduate Tuition

$12,750

Location

Poughkeepsie, New York

The Online Master of Science in Digital Marketing program at Marist College is designed for professionals who want to enhance their marketing skills with a focus on digital strategies and data-driven decision-making. This fully online program offers students the flexibility to earn their degree while maintaining their career and personal commitments, all while gaining expertise in the fast-evolving field of digital marketing.

The curriculum emphasizes the integration of traditional marketing principles with cutting-edge digital tools and strategies. Students will learn about key areas such as social media marketing, search engine optimization (SEO), digital advertising, content marketing, web analytics, and consumer behavior. The program also covers marketing strategy and brand management, equipping students with the skills needed to develop effective marketing plans that drive business growth in the digital age.

Marist College’s online format provides an interactive learning experience, where students engage with faculty and peers through discussion forums, group projects, and hands-on assignments. Faculty members are experienced professionals in the marketing field, bringing real-world insights to the classroom. The program is designed to offer a flexible, asynchronous learning environment that allows students to balance their coursework with work and other responsibilities.

Graduates of the Online Master’s in Digital Marketing from Marist College are well-prepared for leadership roles in a variety of marketing fields, including digital marketing strategy, content creation, SEO/SEM, social media management, and marketing analytics. This program provides the knowledge and skills necessary to succeed in today’s competitive, technology-driven marketing landscape.

18

Maryville University

Graduate Tuition

$12,775

Location

Town and Country, Missouri

The Online Master of Science in Marketing program at Maryville University is designed for professionals seeking to advance their careers in marketing by gaining a deep understanding of modern marketing strategies, digital tools, and data-driven decision-making. This fully online program offers flexibility, allowing students to pursue their education while balancing work and personal commitments.

The curriculum is comprehensive, covering essential areas such as digital marketing, brand management, marketing analytics, consumer behavior, and strategic marketing. Students will gain expertise in creating and implementing effective marketing campaigns across digital platforms, using marketing analytics to optimize decision-making, and understanding the latest trends in consumer behavior. The program also emphasizes ethical marketing practices, preparing students to lead with integrity in a rapidly changing business environment.

Maryville University’s online format is designed to provide an interactive learning experience, where students can collaborate with peers, engage in case studies, and receive mentorship from experienced faculty members. The program’s structure allows students to progress at their own pace, offering both full-time and part-time options to fit diverse schedules.

Graduates of the Online Master’s in Marketing from Maryville University are well-prepared for leadership roles in various areas of marketing, including digital marketing, brand management, marketing analytics, and consumer insights. With its focus on real-world applications, innovative marketing strategies, and ethical decision-making, the program equips students with the skills and knowledge necessary to thrive in today’s competitive marketing landscape.

19

University of West Alabama

Graduate Tuition

$12,870

Location

Livingston, Alabama

The Online Master of Business Administration (MBA) with a concentration in Marketing at the University of West Alabama (UWA) offers a comprehensive, flexible program designed to prepare students for leadership roles in the dynamic field of marketing. This program is ideal for working professionals looking to advance their careers while balancing personal and professional commitments, as it is delivered entirely online.

The curriculum combines core business administration courses with specialized marketing courses, providing a well-rounded education in both management and marketing. Students will learn about strategic marketing, consumer behavior, digital marketing, market research, brand management, and marketing analytics. The program focuses on developing practical skills that can be applied immediately in the real world, ensuring that graduates are prepared to lead marketing initiatives in today’s rapidly evolving business environment.

UWA’s online MBA program offers flexibility, allowing students to complete coursework at their own pace while still engaging in interactive learning experiences. Students benefit from personalized attention from faculty members who bring real-world marketing experience into the virtual classroom. The program also emphasizes ethical decision-making and leadership, which are essential for success in the marketing industry.

Graduates of the Online MBA with a Marketing concentration from the University of West Alabama are equipped with the skills and knowledge needed to pursue advanced roles in various marketing areas, including digital marketing, brand management, market research, and advertising. With a focus on both strategic thinking and practical marketing skills, this program provides the tools to thrive in the competitive marketing landscape.

20

Webster University

Graduate Tuition

$14,040

Location

Webster Groves, Missouri

The Online Master of Arts in Marketing program at Webster University is designed for professionals looking to advance their careers by gaining specialized knowledge in marketing strategy, consumer behavior, and digital marketing. This flexible online program allows students to earn their degree while balancing work and personal commitments, offering a curriculum that combines theoretical principles with practical applications.

The program covers a wide range of marketing topics, including digital marketing, brand management, marketing analytics, consumer behavior, global marketing, and strategic communications. Students will gain the skills necessary to develop and execute effective marketing strategies, leveraging both traditional and digital platforms. The curriculum emphasizes data-driven decision-making and teaches students how to use marketing analytics to optimize campaigns, increase customer engagement, and achieve business goals.

Webster University’s online format offers students flexibility, allowing them to complete coursework on their own schedule. The program is designed to foster collaboration, with opportunities to engage with peers and faculty through virtual discussions, case studies, and group projects. The faculty members are experienced professionals with expertise in marketing, providing real-world insights to enrich the learning experience.

Graduates of the Online Master’s in Marketing from Webster University are well-prepared for leadership roles in marketing management, digital marketing, brand strategy, and market research. The program’s focus on strategic thinking, global perspectives, and innovative marketing practices equips students with the tools they need to excel in the competitive marketing landscape.

21

Franklin University

Graduate Tuition

$20,770

Location

Columbus, Ohio

The Online Master of Science in Marketing program at Franklin University is designed to provide working professionals with the skills and knowledge needed to excel in the dynamic and fast-paced field of marketing. This fully online program offers flexibility, allowing students to earn their degree while balancing personal and professional commitments.

The curriculum combines core marketing concepts with advanced strategies, preparing students to become leaders in digital marketing, brand management, consumer behavior, and marketing analytics. Courses focus on practical applications of marketing theory, equipping students with the tools to develop data-driven strategies that deliver measurable results. Students will learn how to use digital tools and platforms effectively, understand market trends, and manage customer relationships to drive business success.

Franklin University’s online program emphasizes interactive learning, offering a collaborative environment where students can engage with faculty and peers through discussion forums, group projects, and case studies. The program’s flexible format allows students to study at their own pace, making it ideal for those who need to balance other commitments.

Graduates of the Online Master’s in Marketing from Franklin University are well-prepared to take on leadership roles in a wide range of marketing fields, including digital marketing, brand management, marketing research, and marketing strategy. The program’s focus on practical skills, data analysis, and innovative marketing techniques ensures that graduates are equipped to thrive in today’s competitive marketing landscape.

22

Golden Gate University

Graduate Tuition

$21,800

Location

San Francisco, California

The Online Master of Science in Marketing program at Golden Gate University (GGU) is designed to provide students with the knowledge and skills needed to succeed in today’s competitive and ever-changing marketing landscape. This flexible, fully online program allows working professionals to earn their degree while balancing personal and professional commitments.

The curriculum focuses on both traditional and digital marketing strategies, with an emphasis on data-driven decision-making, consumer behavior, and marketing analytics. Students will gain expertise in areas such as brand management, digital marketing, social media strategy, market research, and consumer psychology. The program also offers courses in marketing strategy and leadership, equipping students to manage marketing campaigns and teams effectively.

GGU’s online format allows students to complete coursework at their own pace, offering the flexibility to fit into a busy schedule. The program is designed to provide students with practical, real-world skills that can be immediately applied to their careers. With a focus on interactive learning, students will engage with faculty and peers through discussions, case studies, and projects that simulate real marketing scenarios.

Graduates of the Online Master’s in Marketing from Golden Gate University are prepared for leadership roles in marketing management, digital marketing, brand strategy, and market research. The program’s emphasis on strategic thinking, digital tools, and data analytics ensures that students are equipped to drive marketing success in a rapidly evolving business environment.

23

University of Illinois Urbana – Champaign

Graduate Tuition

$22,750

Location

Urbana, Illinois

The Online Master of Science in Strategic Brand Communication program at the University of Illinois Urbana-Champaign is designed for professionals seeking to advance their careers in marketing with a focus on strategic branding and communication. This innovative program offers a flexible, fully online format that allows students to earn their degree while maintaining their professional and personal commitments.

The curriculum blends theory with practical application, covering key areas such as branding, consumer behavior, digital marketing, advertising, and marketing communication strategies. Students will gain expertise in developing and executing branding strategies, using marketing analytics to drive decisions, and understanding the latest trends in digital marketing. The program places a strong emphasis on strategic thinking, consumer insights, and storytelling to create impactful brand experiences.

The program’s unique interdisciplinary approach brings together marketing, communication, and business principles to provide a comprehensive understanding of brand management and marketing communication. Students also have the opportunity to engage in real-world projects, working with industry professionals to solve complex marketing challenges.

Graduates of the Online Master’s in Strategic Brand Communication from the University of Illinois Urbana-Champaign are well-prepared for leadership roles in brand management, marketing strategy, digital marketing, and advertising. With a focus on strategic brand development, data-driven decision-making, and creative marketing solutions, this program equips students with the tools they need to succeed in the competitive world of marketing and brand management.

24

Brandeis University

Graduate Tuition

$23,580

Location

Waltham, Massachusetts

Brandeis University offers a dynamic online Master of Science in Digital Marketing and Design, aimed at equipping students with the knowledge and skills to lead in the ever-evolving marketing field. This program integrates traditional marketing strategies with the latest digital tools and technologies, focusing on user-centered design, brand management, and digital content development. With an emphasis on practical application, the curriculum ensures that students can effectively design and execute marketing strategies across multiple digital platforms.

The program is ideal for professionals looking to enhance their marketing expertise while balancing their career and studies. Students can pursue the degree either part-time or full-time, with the flexibility to complete the program in approximately 1-3 years depending on their schedule. The curriculum also covers areas such as data analytics, SEO, and digital advertising, which are crucial for crafting effective marketing campaigns.

Brandeis Online prioritizes a supportive and engaging learning environment, offering extensive student services, career development resources, and networking opportunities. Graduates of the program benefit from Brandeis’ strong reputation and connections within the business and tech industries【43†source】【44†source】.

For more information, you can visit Brandeis University’s official website.

25

Georgetown University

Graduate Tuition

$23,664

Location

Waltham, Massachusetts

Georgetown University offers a Master of Professional Studies (MPS) in Integrated Marketing Communications (IMC) through its School of Continuing Studies. This program is designed for professionals seeking to deepen their expertise in marketing, consumer research, and communications strategies. With a focus on the dynamic nature of the marketing field, the curriculum blends creative strategy, data-driven decision-making, and multi-channel campaign management.

The IMC program emphasizes the importance of integrating digital strategies into traditional marketing approaches, preparing students to lead in a rapidly evolving media landscape. Students gain hands-on experience through client-based projects, where they work on real-world marketing challenges, strengthening their practical skills. The program also covers essential topics such as ethics, consumer research, content creation, brand development, and digital marketing.

To ensure graduates are well-prepared for leadership roles in marketing, Georgetown’s IMC program also highlights the importance of analytical thinking, ethical considerations in marketing, and the effective use of both paid and earned media. The curriculum consists of core courses, foundational courses, and a range of electives, enabling students to customize their education based on their interests and career goals.

Graduates of the program are equipped to manage complex marketing campaigns, integrate new media technologies, and enhance brand strategy across industries. The program is ideal for individuals from diverse backgrounds, including advertising, communications, and design, who want to advance in the marketing field.

Conclusion:

The most affordable online master’s in marketing programs provide an accessible and effective route for students to advance their careers in marketing. These programs are designed to be affordable while maintaining high academic standards and industry relevance.

At CollegeRanker.com, we are dedicated to helping students find programs that align with their career ambitions and financial constraints. Our rankings highlight programs that offer a solid educational foundation, practical experience, and career support at a reasonable cost. By choosing one of these programs, students can be confident they are receiving a valuable education that will help them succeed in the competitive marketing industry.