2025 Most Affordable Online Bachelors in Marketing

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For many students, pursuing higher education is a dream that they work hard to achieve. However, the reality is that college tuition fees can be exorbitant, making it difficult for students to afford the education they desire. This is especially true for students who are interested in studying fields like marketing, which can often require significant investments in terms of time and money.

Fortunately, there are affordable options available that still offer quality education. In fact, many colleges and universities offer online bachelor’s programs in marketing that are both affordable and rigorous. These programs provide students with the same level of education as traditional, on-campus programs while also providing the flexibility and convenience of remote learning.

When searching for affordable online bachelor’s programs in marketing, there are a few things to keep in mind. First, you’ll want to make sure that the program is accredited. Accreditation ensures that the program meets certain academic standards and is recognized by potential employers. Additionally, you’ll want to consider the qualifications of the faculty members who will be teaching the courses. Ideally, the faculty members should have experience in the field of marketing and should be able to provide students with valuable insights and practical knowledge.

Another important factor to consider is the level of student support services that the program offers. Online learning can be challenging, so it’s important to have access to resources and support systems that can help you succeed. Look for programs that offer academic advising, tutoring services, and access to career services and networking opportunities.

Ultimately, finding an affordable online bachelor’s program in marketing is all about striking a balance between affordability and quality. With so many programs available, it can be overwhelming to choose the right one. That’s why we’ve done the research for you and compiled a list of the most affordable online bachelor’s programs in marketing. With this information, you can make an informed decision about your future and pursue the education you deserve without breaking the bank.

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CollegeRanker is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

California Coast University

Undergrade Tuition

$4,725

Location

Santa Ana, California

California Coast University offers an Online Bachelor’s in Marketing program designed to provide students with the knowledge and skills needed to succeed in the dynamic field of marketing. This program is ideal for individuals looking to enter or advance in marketing careers, as it combines practical applications with academic theory.

The curriculum covers a range of essential marketing topics, including consumer behavior, advertising, digital marketing, sales strategies, brand management, and market research. Students will also develop a solid understanding of business fundamentals, such as economics, finance, and organizational behavior, which are critical to effective marketing strategies.

One of the key advantages of the program is its flexibility. As an online degree, students can study at their own pace and from anywhere, making it an excellent choice for those balancing work, family, or other commitments. The program is designed to be accessible to both full-time students and professionals seeking to enhance their career opportunities.

California Coast University focuses on providing practical learning experiences, with assignments and projects that simulate real-world marketing challenges. Graduates are well-prepared for careers in a variety of industries, including advertising, retail, public relations, social media, and more.

The online Bachelor’s in Marketing at California Coast University offers an affordable, flexible, and comprehensive education, making it an excellent choice for those looking to build a successful career in marketing.

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Clayton State University

Undergrade Tuition

$5,490

Location

Morrow, Georgia

Clayton State University (CSU) offers an online Bachelor’s degree in Marketing designed to equip students with the skills and knowledge required to succeed in the ever-evolving business world. This program is delivered entirely online, providing flexibility for students to balance their studies with work and personal commitments.

The Online Bachelor of Business Administration (BBA) in Marketing at Clayton State University focuses on core business principles while allowing students to specialize in marketing strategies, consumer behavior, digital marketing, and market research. Students gain hands-on experience with tools and techniques used in real-world marketing scenarios, preparing them for roles in advertising, product management, public relations, social media marketing, and more.

The curriculum is designed to give students a strong foundation in business while emphasizing the development of effective communication, critical thinking, and analytical skills. Students also learn to understand customer needs, develop marketing strategies, and make data-driven decisions that drive business growth.

CSU’s online BBA in Marketing offers a robust support system with access to academic advising, career services, and faculty who are experts in the field. Graduates of the program are well-prepared for the competitive marketing industry and are equipped to pursue careers in a wide range of sectors, including corporate marketing, digital media, and entrepreneurial ventures.

This flexible and comprehensive program at Clayton State University provides students with the opportunity to develop into skilled marketing professionals capable of making a significant impact in their chosen fields.

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Georgia Southwestern State University

Undergrade Tuition

$5,970

Location

Americus, Georgia

Georgia Southwestern State University (GSW) offers an Online Bachelor’s in Marketing designed to provide students with the skills and knowledge necessary to succeed in the dynamic field of marketing. This fully accredited program combines theoretical and practical learning, enabling students to understand and apply key marketing concepts, strategies, and tools in a digital and global marketplace.

The program offers flexibility for working professionals and students who require a non-traditional learning format, allowing them to complete coursework remotely while engaging in interactive discussions and assignments. Through the Online Bachelor’s in Marketing, students gain proficiency in areas such as consumer behavior, digital marketing, branding, marketing research, social media marketing, and sales management.

GSW’s marketing curriculum emphasizes hands-on experience, with opportunities for internships, case studies, and collaborative projects. Students also benefit from access to a robust network of faculty members with real-world experience in the marketing industry. Graduates of the program are prepared for a wide range of career paths, including roles in advertising, public relations, social media management, market research, product management, and digital marketing.

The program’s emphasis on practical skills, combined with a solid foundation in marketing theory, equips students with the tools they need to succeed in the fast-paced, ever-evolving marketing world. Whether pursuing a career in corporate marketing, entrepreneurship, or nonprofit sectors, GSW’s Online Bachelor’s in Marketing offers a strong platform for future success.

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United States University

Undergrade Tuition

$6,000

Location

Mission Valley, California,

United States University offers a comprehensive Online Bachelor’s in Marketing designed to equip students with the essential skills and knowledge required for a successful career in marketing. This fully online program is ideal for individuals seeking flexibility while pursuing a degree in one of the most dynamic and fast-growing industries.

The curriculum combines foundational business principles with specialized marketing strategies, covering key areas such as digital marketing, consumer behavior, market research, advertising, and branding. Students will learn how to create effective marketing campaigns, analyze market trends, and utilize emerging technologies to drive business success.

The online format allows students to complete their coursework from anywhere, making it ideal for working professionals or those with other commitments. With interactive online courses, students will engage in real-world case studies, group discussions, and projects that simulate marketing challenges and opportunities.

In addition to academic knowledge, the program emphasizes practical skills such as communication, critical thinking, and decision-making, which are crucial in today’s marketing environment. Graduates of the program will be well-prepared to pursue careers in various fields, including digital marketing, brand management, sales, advertising, and public relations.

The Online Bachelor’s in Marketing at United States University provides a flexible and affordable pathway to gain a comprehensive understanding of marketing and advance your career in this competitive field.

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Minot State University

Undergrade Tuition

$6,087

Location

Minot, North Dakota

Minot State University (MSU), located in Minot, North Dakota, offers an Online Bachelor’s in Marketing that provides students with a comprehensive understanding of marketing principles and strategies, all while allowing for the flexibility of remote learning. The program is designed for individuals looking to develop skills in digital marketing, consumer behavior, market research, and strategic planning, among others.

The curriculum integrates a mix of theoretical knowledge and practical applications, ensuring that students are prepared for a variety of marketing careers. Courses cover topics such as advertising, social media marketing, marketing analytics, branding, and sales management. MSU’s faculty members are experienced professionals with strong academic backgrounds, committed to delivering a high-quality education tailored to the needs of adult learners and working professionals.

This online marketing degree offers students the opportunity to study at their own pace, with the convenience of accessing course materials and participating in discussions from anywhere. The program emphasizes hands-on learning, with opportunities to engage in internships, projects, and case studies. Graduates are equipped to pursue careers in diverse sectors, including retail, finance, technology, and nonprofit organizations, in roles such as marketing manager, brand strategist, and market research analyst.

MSU’s Online Bachelor’s in Marketing is a flexible, affordable, and career-oriented program, ideal for those looking to advance their education and career prospects in the dynamic field of marketing.

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Kennesaw State University

Undergrade Tuition

$6,180

Location

Kennesaw, Georgia

Kennesaw State University (KSU) offers a dynamic Online Bachelor’s in Marketing program designed for individuals seeking a flexible and comprehensive education in marketing. The program blends foundational business principles with specialized marketing strategies, preparing students for success in a rapidly evolving global marketplace.

The Online Bachelor of Business Administration (BBA) in Marketing at KSU emphasizes critical thinking, creativity, and data-driven decision-making. It covers a range of topics such as consumer behavior, digital marketing, brand management, advertising, sales strategies, and market research. Students will gain a deep understanding of both traditional and emerging marketing channels, including social media, digital analytics, and e-commerce.

The curriculum is designed to equip students with the practical skills necessary to develop effective marketing strategies, manage marketing campaigns, and lead marketing teams. Students can take advantage of KSU’s innovative online learning platform, which offers the flexibility to complete coursework from anywhere while maintaining a balance between work and study. Additionally, the program integrates real-world case studies, interactive assignments, and opportunities for internships, allowing students to apply their knowledge in practical settings.

Graduates of the program are well-prepared to pursue careers in a wide range of industries, including retail, entertainment, technology, healthcare, and more. The Online BBA in Marketing from Kennesaw State University offers students a solid foundation to enter marketing leadership roles or continue their education in graduate studies.

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Western Governors University

Undergrade Tuition

$6,450

Location

Salt Lake City, Utah

Western Governors University (WGU) offers a fully online Bachelor’s in Marketing program designed to equip students with the practical skills and knowledge required for success in the dynamic field of marketing. As an accredited, nonprofit university, WGU provides a flexible, competency-based learning model, allowing students to progress through their coursework at their own pace, depending on their individual strengths and prior experience.

The online Bachelor’s in Marketing degree program at WGU is designed to give students a comprehensive understanding of key marketing principles, including market research, digital marketing, branding, consumer behavior, and sales strategies. Students will also learn about business ethics, data analysis, and marketing analytics to prepare them for data-driven decision-making in a professional marketing environment.

With a focus on real-world application, the curriculum includes projects, case studies, and hands-on experiences that help students build a portfolio that demonstrates their abilities to prospective employers. The program is taught by industry-experienced faculty who provide personalized support and guidance throughout the course of study.

WGU’s flexible online format allows students to balance their education with work and personal commitments, making it an ideal option for those looking to advance their careers or switch to a new field. Upon completion, graduates are well-prepared to pursue a variety of marketing roles, such as marketing managers, digital marketers, brand strategists, and marketing analysts.

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University of North Carolina at Pembroke

Undergrade Tuition

$6,752

Location

Pembroke, North Carolina

The University of North Carolina at Pembroke (UNCP) offers a fully online Bachelor of Science in Marketing designed to provide students with a comprehensive understanding of marketing principles and practices. This program equips students with the knowledge and skills needed to thrive in today’s dynamic digital marketplace, focusing on critical areas such as consumer behavior, digital marketing strategies, brand management, and marketing research.

Through a combination of core business courses and specialized marketing topics, students gain a deep understanding of how to create, communicate, and deliver value to customers. The program emphasizes practical, hands-on learning experiences, preparing graduates for careers in various sectors such as retail, advertising, sales, and e-commerce.

One of the key features of the online marketing degree at UNCP is its flexibility, allowing students to balance their education with personal and professional commitments. The program is designed for individuals seeking to enter the marketing field or advance their careers with a degree from an accredited institution. UNCP’s online platform provides an engaging and interactive learning environment with support from faculty who have extensive industry experience.

Graduates of the online Bachelor’s in Marketing from UNCP are well-prepared to pursue various marketing roles or continue their education with graduate studies. The program is committed to developing students’ critical thinking, communication, and leadership skills, ensuring they are ready to excel in the competitive global marketplace.

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Fort Hays State University

Undergrade Tuition

$6,778

Location

Hays, Kansas

Fort Hays State University (FHSU) offers an online Bachelor’s degree in Marketing designed for students looking to pursue a career in the dynamic field of marketing while benefiting from the flexibility of online learning. The program is part of the university’s Department of Applied Business Studies and is ideal for individuals who are working professionals, non-traditional students, or anyone seeking a convenient and accessible way to earn a degree in marketing.

The curriculum for the Online Bachelor of Science in Marketing emphasizes both the practical and theoretical aspects of marketing, preparing students to meet the evolving demands of the business world. Students learn key marketing concepts such as market research, consumer behavior, digital marketing, advertising, and branding. Additionally, they gain expertise in the use of data and technology in marketing, equipping them with the skills to make data-driven decisions in various business contexts.

FHSU’s online marketing program combines theoretical learning with hands-on, real-world applications. Students can also take advantage of opportunities for internships, networking, and learning from experienced faculty who bring practical industry knowledge into the classroom. The flexible online format allows students to complete coursework at their own pace, making it ideal for those balancing work, family, or other responsibilities.

Upon completion of the degree, graduates are well-equipped to pursue careers in digital marketing, brand management, public relations, advertising, and sales, among others. The program’s emphasis on adaptability, innovation, and strategic thinking ensures that students are prepared for success in the rapidly changing marketing landscape.

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Columbia Southern University

Undergrade Tuition

$6,900

Location

Orange Beach, Alabama

Columbia Southern University (CSU) offers an online Bachelor of Science in Marketing that prepares students for success in the dynamic and ever-evolving field of marketing. This fully online program is designed for flexibility, allowing students to complete their coursework on their own schedule while maintaining work or personal commitments. The program covers key marketing concepts such as consumer behavior, market research, advertising, sales, branding, and digital marketing strategies.

Students in the program gain a comprehensive understanding of how to develop and implement marketing plans, as well as the ability to analyze market trends and consumer data to make informed business decisions. The curriculum also emphasizes practical skills in communication, problem-solving, and critical thinking, ensuring graduates are equipped to navigate a variety of roles within the marketing field.

The program is taught by experienced faculty members who bring real-world knowledge into the classroom, fostering an engaging learning environment. CSU’s online Bachelor’s in Marketing also includes access to a variety of resources, such as virtual libraries, career services, and networking opportunities, providing students with the tools they need to succeed both academically and professionally.

CSU’s commitment to affordability, accessibility, and quality education makes it an ideal choice for individuals seeking a degree that can enhance their career prospects in marketing. Upon completion of the program, graduates are prepared to pursue careers in areas such as marketing management, advertising, public relations, digital marketing, and sales.

11

Eastern New Mexico University-Main Campus

Undergrade Tuition

$7,492

Location

Portales, New Mexico

Eastern New Mexico University (ENMU) offers an Online Bachelor’s in Marketing that provides students with a comprehensive understanding of marketing principles, strategies, and digital tools in today’s business world. This fully online program is designed for flexibility, allowing students to complete coursework at their own pace while balancing work, family, or other commitments.

The curriculum covers core marketing topics such as consumer behavior, market research, advertising, digital marketing, brand management, and sales management. Students will learn how to develop marketing strategies, analyze data, and effectively use digital tools to reach target audiences. The program integrates practical, real-world applications with theoretical knowledge to prepare graduates for success in various marketing roles.

ENMU’s Online Bachelor’s in Marketing is designed to be accessible to both traditional students and working professionals seeking to advance their careers. The program offers opportunities to engage with industry professionals, gain hands-on experience, and build a strong foundation in marketing that is essential for entering today’s competitive job market.

By the end of the program, students will be equipped with the skills to pursue careers in fields such as digital marketing, market research, advertising, sales, and brand management. Additionally, the program provides students with the flexibility to continue their education in graduate-level programs, should they choose to further enhance their qualifications.

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Arkansas State University

Undergrade Tuition

$7,740

Location

Jonesboro, Arkansas

Arkansas State University (A-State) offers an Online Bachelor’s in Marketing program designed to equip students with the skills and knowledge needed to succeed in the fast-paced, ever-evolving world of marketing. The program provides a comprehensive education in marketing principles, consumer behavior, digital marketing, advertising, branding, and market research, among other essential topics.

A-State’s online marketing degree is flexible and accessible, allowing students to pursue their education at their own pace while balancing personal and professional commitments. The program combines theoretical knowledge with practical, hands-on experience, preparing graduates for a variety of marketing roles across industries. Students have the opportunity to study core marketing strategies, understand the impact of social media and digital marketing tools, and learn to analyze market trends to create effective marketing campaigns.

The faculty at A-State includes experienced professionals who bring real-world expertise to the classroom. Students can benefit from the university’s strong ties to the business community, gaining exposure to current industry practices and networking opportunities. Additionally, the online format offers students the convenience of accessing course materials and completing assignments from anywhere, making it ideal for working adults or those with other commitments.

Graduates of the Online Bachelor’s in Marketing program from Arkansas State University are well-equipped to pursue careers in fields such as advertising, brand management, public relations, digital marketing, and market research. The program prepares students for leadership roles by fostering critical thinking, strategic decision-making, and communication skills essential for success in the competitive marketing landscape.

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University of the Potomac

Undergrade Tuition

$7,785

Location

Washington D.C.

The University of the Potomac offers an online Bachelor’s degree in Marketing designed to equip students with the essential skills and knowledge required for a successful career in marketing. This flexible program is tailored for individuals who wish to pursue a marketing career while balancing work, family, or other commitments.

The online Bachelor’s in Marketing program provides students with a comprehensive understanding of the marketing field, including key areas such as consumer behavior, digital marketing, market research, branding, and advertising. Students will gain practical experience and learn how to develop effective marketing strategies, understand market trends, and utilize various tools and technologies to promote products and services in a competitive marketplace.

The curriculum blends theory with real-world applications, offering students the opportunity to learn from experienced instructors and industry professionals. Core courses cover topics such as marketing management, strategic marketing, sales, and digital marketing platforms. Students will also have the opportunity to develop strong communication, critical thinking, and problem-solving skills, all of which are essential in the marketing industry.

The online format of the program allows students to learn at their own pace while benefiting from the University of the Potomac’s interactive learning environment. Graduates of the program will be prepared for a variety of marketing roles in sectors ranging from advertising agencies to corporate marketing departments, digital media, and e-commerce platforms. The program emphasizes preparing students for the dynamic and fast-evolving world of marketing.

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West Texas A & M University

Undergrade Tuition

$7,953

Location

Canyon, Texas

West Texas A&M University (WTAMU) offers an online Bachelor’s in Marketing program designed to provide students with a comprehensive understanding of marketing principles while offering flexibility for those who need to balance work, life, and education. This program emphasizes the development of critical thinking, analytical skills, and creative strategies that are essential for success in the fast-paced marketing industry.

The online marketing degree at WTAMU covers a variety of topics, including consumer behavior, digital marketing, market research, advertising, and brand management. Students are equipped with the skills to craft effective marketing strategies, analyze market trends, and utilize modern marketing tools and technologies to drive business growth.

One of the key features of the program is its flexibility. The online format allows students to complete their coursework at their own pace while maintaining a high level of interaction with instructors and peers. WTAMU’s faculty consists of experienced professionals who bring real-world knowledge and expertise into the classroom, ensuring that students receive a practical and relevant education.

Graduates of the online Bachelor’s in Marketing program from West Texas A&M University are prepared for a wide range of marketing careers, including roles in advertising, brand management, sales, digital marketing, and public relations. With WTAMU’s strong reputation and commitment to student success, this program provides the foundation for a successful career in marketing.

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American Public University System

Undergrade Tuition

$8,100

Location

Charles Town, West Virginia

The Online Bachelor’s in Marketing program offered by the American Public University System (APUS) is designed to equip students with the skills and knowledge necessary for success in the dynamic field of marketing. This program emphasizes both traditional and digital marketing strategies, providing a comprehensive understanding of consumer behavior, market research, branding, advertising, and social media management.

Students in this program gain a strong foundation in business principles, combined with specialized marketing courses that prepare them for a wide range of marketing careers. The curriculum covers key topics such as marketing management, product development, e-commerce, integrated marketing communications, and marketing analytics, ensuring graduates are well-prepared to navigate today’s digital-first business environment.

One of the significant advantages of the APUS Online Bachelor’s in Marketing is its flexibility. The program is entirely online, allowing students to balance their studies with work and personal commitments. This flexible format is ideal for students who need the convenience of studying from anywhere at any time, all while receiving a high-quality education from a respected institution.

Graduates of the program are well-prepared to pursue careers in various industries, including advertising, digital marketing, sales, and public relations. The skills developed during the course of study also provide a solid foundation for further education, including advanced degrees in business or marketing. APUS’s online platform supports students with a range of resources, including academic advising, career services, and a network of alumni to help guide students throughout their academic journey and beyond.

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University of Arkansas at Little Rock

Undergrade Tuition

$8,400

Location

Little Rock, Arkansas

The University of Arkansas at Little Rock offers an Online Bachelor’s in Marketing program designed to equip students with the knowledge and skills needed to excel in the fast-paced world of marketing. This fully online program provides flexibility for working professionals and non-traditional students who wish to advance their careers in marketing without sacrificing the ability to manage personal commitments.

The program covers a wide range of marketing topics, including digital marketing, consumer behavior, advertising, market research, branding, and sales management. Students will gain hands-on experience through projects, case studies, and access to cutting-edge marketing tools and platforms. The curriculum emphasizes practical skills that are immediately applicable to real-world scenarios, preparing graduates to work in various industries such as retail, advertising, technology, and product development.

The Online B.A. in Marketing at UA Little Rock is taught by experienced faculty members who are experts in their fields, and the program provides opportunities for networking with professionals through online collaborations and internships. In addition to core marketing courses, students also have the opportunity to explore elective courses in areas such as social media marketing, international marketing, and marketing analytics.

Upon graduation, students are well-prepared for careers as marketing managers, brand specialists, digital marketers, and market analysts, among other roles. The program provides a solid foundation for pursuing advanced degrees or certifications in marketing and related fields, enabling students to stay competitive in a dynamic job market.

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Louisiana State University – Shreveport

Undergrade Tuition

$8,520

Location

Shreveport, Louisiana

Louisiana State University in Shreveport (LSUS) offers an online Bachelor’s degree in Marketing designed to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing. This fully online program combines theoretical foundations with practical applications, ensuring that graduates are prepared to tackle real-world challenges in marketing strategy, consumer behavior, digital marketing, and market research.

The curriculum covers key areas such as advertising, branding, sales, digital media, and global marketing, offering students a well-rounded education. With a focus on critical thinking, data analysis, and communication skills, the program aims to prepare students for careers in various marketing roles, including brand management, market analysis, advertising, and social media marketing.

LSUS’s online Marketing Bachelor’s program is designed for flexibility, allowing students to balance their academic studies with personal and professional responsibilities. The online format features asynchronous courses, which means students can access lessons, assignments, and resources on their own schedules. Additionally, LSUS provides students with access to a network of experienced faculty members, academic support, and career services to help them succeed throughout their studies and beyond.

The program is ideal for those looking to advance in the marketing field or transition into this career from another discipline. Graduates are equipped with the practical skills and strategic mindset to excel in today’s fast-paced and competitive marketing environment.

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Bemidji State University

Undergrade Tuition

$8,758

Location

Bemidji, Minnesota

Bemidji State University offers an online Bachelor’s degree in Marketing designed for students seeking flexibility while pursuing a career in the dynamic field of marketing. The program combines a solid foundation in business principles with specialized knowledge in marketing strategies, consumer behavior, digital marketing, and brand management. Students will develop skills in analyzing market trends, creating effective marketing campaigns, and using data to make informed business decisions.

The curriculum includes courses on topics such as marketing research, advertising, social media marketing, consumer behavior, and business ethics. The program is designed to be both rigorous and practical, preparing students to enter a variety of marketing roles in industries like retail, advertising, public relations, and digital marketing. Graduates will be equipped with the tools to assess market needs, build customer relationships, and create campaigns that meet business objectives.

The online format allows students to balance their education with personal and professional commitments, making it ideal for working adults or those who prefer the convenience of distance learning. The program is supported by experienced faculty members who are committed to student success, offering personalized support and guidance throughout the educational journey.

Upon graduation, students will have the knowledge and experience to enter the job market as marketing professionals, ready to contribute to business growth and brand development in today’s competitive landscape.

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University of Central Missouri

Undergrade Tuition

$8,761

Location

Warrensburg, Missouri

The University of Central Missouri (UCM) offers a comprehensive Online Bachelor’s in Marketing program designed to equip students with the knowledge and skills necessary to succeed in the dynamic field of marketing. This flexible, fully online program is ideal for individuals seeking to pursue a marketing career while managing other professional or personal commitments.

The curriculum provides a strong foundation in business principles, consumer behavior, digital marketing, advertising, market research, and strategic marketing planning. Students also explore emerging trends in areas such as social media, e-commerce, and global marketing, ensuring they are well-prepared to meet the challenges of a constantly evolving marketplace.

UCM’s Online Bachelor’s in Marketing program emphasizes practical learning and critical thinking, allowing students to apply theoretical knowledge to real-world scenarios. Graduates are equipped with the strategic, creative, and analytical skills needed to work in various marketing roles, such as marketing management, brand management, digital marketing, sales, and advertising.

The program is taught by experienced faculty who bring real-world expertise into the classroom, ensuring that students receive a relevant and current education. Additionally, the online format allows students to learn at their own pace, making it an excellent choice for working professionals.

Graduates of UCM’s Online Bachelor’s in Marketing are well-positioned to pursue successful careers in both the private and public sectors, in industries ranging from retail and technology to healthcare and entertainment.

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Southeastern Oklahoma State University

Undergrade Tuition

$8,835

Location

Durant, Oklahoma

Southeastern Oklahoma State University (SOSU) offers an online Bachelor’s in Marketing designed to provide students with a strong foundation in marketing principles while offering flexibility for those balancing work and life commitments. The program is crafted to equip students with the knowledge and skills required to succeed in the fast-paced and dynamic field of marketing. It covers essential topics such as consumer behavior, marketing strategies, digital marketing, advertising, and market research.

The online format allows students to access course materials, participate in discussions, and complete assignments from anywhere, making it an ideal choice for individuals seeking a flexible, accessible education. Throughout the program, students engage with real-world case studies and hands-on projects that prepare them for careers in marketing across various industries, including retail, advertising, digital media, and public relations.

SOSU’s Bachelor’s in Marketing emphasizes both traditional and emerging marketing techniques, ensuring that graduates are well-versed in the latest trends and technologies shaping the industry. The program is taught by experienced faculty who bring a wealth of knowledge from both academic and industry backgrounds.

Students also benefit from SOSU’s supportive online community, which includes access to academic advising, career services, and networking opportunities to help launch their careers post-graduation. With a focus on providing a well-rounded education, Southeastern Oklahoma State University’s online Bachelor’s in Marketing is an excellent option for those looking to pursue a rewarding career in the marketing field.

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Grantham University

Undergrade Tuition

$8,850

Location

Lenexa, Kansas

Grantham University offers a comprehensive Online Bachelor’s in Marketing program designed for students who wish to pursue a career in the dynamic and ever-evolving field of marketing. This fully online program equips students with the knowledge and skills necessary to succeed in various marketing roles, from digital marketing to brand management. The curriculum covers a wide range of topics, including consumer behavior, market research, advertising strategies, social media marketing, and strategic planning.

Students benefit from a flexible learning environment that allows them to balance their education with other responsibilities, making it an ideal choice for working professionals or those with busy schedules. The program emphasizes practical, real-world applications, ensuring that students not only learn theoretical concepts but also gain hands-on experience in crafting marketing strategies that drive business success.

Grantham University’s online marketing degree is taught by experienced faculty members who bring industry expertise into the classroom. The program also emphasizes leadership, communication, and critical thinking skills, which are essential for thriving in a competitive marketing landscape.

Graduates of the Online Bachelor’s in Marketing program are well-prepared to pursue a variety of career opportunities in sectors such as advertising, public relations, digital marketing, sales, and product management. Grantham’s commitment to providing affordable, accessible, and quality education helps students achieve their professional goals while preparing them for a successful future in marketing.

22

Chadron State College

Undergrade Tuition

$8,895

Location

Chadron, Nebraska

Chadron State College offers an Online Bachelor’s in Marketing program that provides students with the flexibility to pursue a degree from anywhere while gaining a comprehensive understanding of key marketing principles. The program is designed for individuals who want to develop the skills and knowledge necessary to succeed in today’s competitive business environment.

The Online Bachelors in Marketing at Chadron State College covers essential topics such as consumer behavior, market research, advertising, digital marketing, and strategic marketing management. Students are exposed to both traditional marketing strategies and modern, digital approaches, ensuring they are well-equipped to handle the rapidly evolving marketing landscape. The curriculum emphasizes practical application, allowing students to develop problem-solving skills and creative strategies that can be applied to real-world business challenges.

The program is delivered through a combination of interactive online courses, providing a high level of flexibility for working adults or those with busy schedules. The faculty at Chadron State College are experienced professionals in the field of marketing, and they work closely with students to ensure a supportive and engaging learning experience.

Graduates of the Online Bachelors in Marketing program are prepared for careers in a wide range of industries, including advertising, sales, public relations, digital marketing, and brand management. Chadron State College’s reputation for academic excellence and commitment to student success make this program an excellent choice for individuals looking to advance their careers in marketing.

23

Peru State College

Undergrade Tuition

$8,895

Location

Peru, Nebraska

Peru State College offers an online Bachelor’s degree in Marketing that prepares students for successful careers in the dynamic and fast-paced field of marketing. This fully accredited program is designed to provide students with a strong foundation in business principles, marketing strategies, consumer behavior, digital marketing, and market research. The curriculum combines theoretical knowledge with practical application, ensuring that graduates are equipped with the skills necessary to develop marketing campaigns, analyze market trends, and make data-driven decisions.

The online Bachelor’s in Marketing program at Peru State College is flexible, allowing students to balance their education with personal and professional commitments. The coursework is delivered entirely online, offering convenience and accessibility for students across the country. Students will engage in interactive learning experiences, participate in discussions, and complete assignments that focus on real-world marketing scenarios.

Students will explore topics such as brand management, advertising, sales strategies, social media marketing, and digital marketing tools. The program emphasizes the importance of communication, critical thinking, and problem-solving, essential skills for effective marketing professionals.

Graduates of the online Bachelor’s in Marketing program from Peru State College are well-prepared to pursue a variety of careers in industries such as retail, advertising, media, e-commerce, and public relations. They will also be prepared to pursue leadership roles or further their education with a graduate degree in business or marketing.

24

Missouri Southern State University

Undergrade Tuition

$9,172

Location

Joplin, Missouri

Missouri Southern State University (MSSU) offers an online Bachelor’s degree in Marketing that provides students with a comprehensive understanding of key marketing principles while allowing them to complete their studies remotely. The program is designed to equip students with the knowledge and skills needed to succeed in various marketing roles across industries. Through a combination of marketing theory, practical applications, and business fundamentals, the online Bachelor’s in Marketing emphasizes areas such as digital marketing, consumer behavior, brand management, advertising, and market research.

Students in this program are prepared to analyze market trends, develop effective marketing strategies, and leverage technology in the evolving business landscape. MSSU’s online format offers flexibility for working professionals and individuals with other commitments, enabling them to balance their education with their personal and professional lives. The curriculum is taught by experienced faculty members who are dedicated to providing a high-quality education, utilizing interactive tools and resources to engage students in real-world marketing challenges.

Graduates of the program are well-prepared for careers in a variety of sectors, including advertising, sales, public relations, digital marketing, and market research. Whether pursuing entry-level positions or seeking to advance in their current careers, students are given the foundational knowledge and practical experience to succeed in the dynamic field of marketing. The online Bachelor’s in Marketing at Missouri Southern State University offers a flexible, accessible pathway to a rewarding career in the marketing industry.

25

The University of Texas of the Permian Basin

Undergrade Tuition

$9,233

Location

Odessa, Texas

The University of Texas of the Permian Basin (UTPB) offers an Online Bachelor’s in Marketing program designed for students who are looking to develop essential skills for a successful career in marketing. This fully online program is flexible, allowing students to balance their academic pursuits with professional and personal commitments. The curriculum is crafted to provide students with a comprehensive understanding of marketing principles, strategies, and practices, including topics like consumer behavior, digital marketing, market research, advertising, and strategic planning.

Throughout the program, students will gain hands-on experience through case studies, projects, and research assignments, all of which are designed to prepare them for real-world marketing challenges. The UTPB marketing degree emphasizes the integration of modern technology, data analysis, and social media in crafting effective marketing campaigns. Students also explore areas such as brand management, e-commerce, and marketing analytics.

UTPB’s faculty includes experienced professionals who bring industry insights to the virtual classroom, ensuring that students receive both theoretical knowledge and practical application. Graduates of the program are equipped to pursue a variety of careers in the marketing field, including roles in digital marketing, advertising, market research, product management, and sales. The program provides a solid foundation for those who may wish to further their education with a graduate degree or certifications in specialized areas of marketing.

About Ranking:

At CollegeRanker, our ranking methodology for the most affordable online bachelor’s in marketing programs is designed to provide prospective students with a comprehensive evaluation of each program’s value and quality. We consider several critical factors to ensure that the programs highlighted offer both affordability and academic excellence.

  1. Tuition Costs and Fees: We analyze the total tuition and associated fees for each program, identifying institutions that offer competitive pricing without compromising educational quality. This allows students to pursue their degrees without incurring excessive financial burdens.
  2. Accreditation Status: Accreditation is a hallmark of academic credibility and quality. We ensure that each program is accredited by recognized accrediting bodies, confirming that the institution meets established standards of excellence in education.
  3. Faculty Qualifications: The expertise and experience of faculty members are pivotal to a student’s learning experience. We assess the academic credentials and professional backgrounds of instructors to ensure they bring valuable industry insights and practical knowledge to the curriculum.
  4. Online Flexibility: Recognizing the diverse needs of online learners, we evaluate the flexibility of course schedules, availability of asynchronous learning options, and the overall adaptability of the program to accommodate students balancing education with other commitments.
  5. Student Support Services: Comprehensive support services are essential for student success in an online learning environment. We consider the availability of academic advising, tutoring, career services, and networking opportunities that enhance the educational experience and support student achievement.

By meticulously examining these factors, we aim to guide students toward programs that not only fit their financial constraints but also provide a robust and supportive educational environment conducive to their academic and professional growth.

Conclusion:

Selecting the right online bachelor’s in marketing program is a pivotal decision that can significantly influence your career trajectory and personal development. It’s essential to choose a program that aligns with your individual career goals, learning preferences, and financial considerations.

Affordable online programs, such as those identified in our rankings, offer a unique blend of cost-effectiveness and quality education. They provide the flexibility needed to balance studies with personal and professional responsibilities, making higher education more accessible to a broader audience.

When evaluating potential programs, consider how each aligns with your aspirations. Assess the curriculum to ensure it covers areas of marketing that interest you, such as digital marketing, consumer behavior, or market research. Evaluate the faculty’s expertise to ensure you’ll be learning from experienced professionals who can provide real-world insights. Additionally, consider the support services offered, as these can greatly enhance your learning experience and provide assistance when needed.

We encourage you to explore the programs highlighted in our rankings further. Visit the official websites of these institutions, reach out to admissions counselors, and, if possible, connect with current students or alumni to gain deeper insights. Gathering comprehensive information will empower you to make an informed decision that best suits your educational and career objectives.

Embarking on this educational journey is a significant step toward achieving your professional goals in the dynamic field of marketing. With careful consideration and thorough research, you can select a program that not only meets your needs but also sets the foundation for a successful and fulfilling career.